Company News, Packaging News

Slashed Advertising Budgets Boost Label Industry

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By: TOM BRANNA

Editor

Films are projected to grow 6-7% this year, according to the North American Label Study (NALS’04) by Tag & La-bel Manufacturers Institute (TLMI). TLMI reported that institutional packaging buyers have introduced cost-cutting measures and smaller advertising budgets, which have placed more emphasis on packaging. In the study, label converters said pressure-sensitive labels have migrated to non-pressure sensitive heat shrinkable labels (43%), in-mold labels (29%) and non-pressure sensitive w...

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